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Most Returned Items report
Your strongest quality signal. An item that comes back often has a description, sizing or quality problem.
What is this report?
It ranks your items by the quantities customers have sent back.
Where to find it
Reports → Sales Reports → Most Returned Items, or /dashboard/reports/most-returned-items.
Permission: reports:most_returned_items.
Your strongest quality signal
An item that comes back often is telling you something important about itself:
| Likely cause | What to do |
|---|---|
| A misleading description | Review the product copy and photos on your store |
| A sizing problem | Add a clear size chart |
| Poor quality from the supplier | Talk to them, or change supplier |
| Packaging or shipping damage | Review how you pack |
| Photos unlike the real thing | Reshoot the product realistically |
Read it with other reports
| Report | What it gives you |
|---|---|
| Best Selling Items | An item that sells a lot and returns a lot is a big problem worth fixing now |
| Product Reviews | Shoppers usually wrote the reason in a review |
| Most Purchase Returns | If you also send that item back to your supplier, the fault is certainly theirs |
The intersection of this report and your product reviews is the fastest route to the cause.
A return is a real cost
Every return costs you:
- Shipping both ways.
- Time in handling and restocking.
- Goods that may come back unsellable.
- A customer's confidence.
Reducing your return rate raises profit without raising sales.
It counts submitted documents only
The figures come from submitted return invoices. Drafts are excluded.
A routine
Open it monthly. And if an item appears on the list for the first time, read its store reviews before you order more of it.
Frequently Asked Questions
What return rate counts as high?
There is no fixed number — it varies by category. Clothing sold online returns far more than spare parts. What matters is comparing your own items: the one returning far more than your average is the one with a problem.
How do I find out why something is returned?
The report tells you what comes back, not why. Read it alongside your product reviews — shoppers usually write the reason there.
Where do the figures come from?
Submitted return invoices. Draft returns are excluded, as with everything else in the reports.
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